Prepare for your Amazon PM interview

Product cases, metrics deep-dives, and Leadership Principles rounds built for Amazon’s customer-obsessed, ownership-driven culture.

Socratify AI

The Interview

What Amazon is looking for

Product Case Interview

01Customer Obsession

02Working Backwards from the Customer

03Metric Definition & Measurement

04Prioritization Under Constraints

Leadership Principles Interview

LP Behavioral Interview

01Customer Obsession

02Ownership

03Bias for Action

04Dive Deep

Working Backwards methodology//Leadership Principles-driven//Bar Raiser interview process

Practice Library

Amazon exercises

Ready to ace your Amazon PM interview?

Prepare for your Amazon PM interview

Product cases, metrics deep-dives, and Leadership Principles rounds built for Amazon’s customer-obsessed, ownership-driven culture.

Socratify AI

The Interview

What Amazon is looking for

Product Case Interview

01Customer Obsession

02Working Backwards from the Customer

03Metric Definition & Measurement

04Prioritization Under Constraints

Leadership Principles Interview

LP Behavioral Interview

01Customer Obsession

02Ownership

03Bias for Action

04Dive Deep

Working Backwards methodology//Leadership Principles-driven//Bar Raiser interview process

How It Works

Master Amazon PM Interviews

Product cases and Leadership Principles rounds, scored on Amazon’s PM evaluation dimensions. · Click to expand

1Your Product Management Goals

Product Sense

Practitioner

Analytical Reasoning

Practitioner

2Product Management Case Prep

Prime Video subscriber retention in 18–24 demo dropped 12%. Write a PR/FAQ to reverse it.

CASE INTERVIEWHard

Amazon

3Frameworks

Framework

Are we acquiring the wrong customer cohorts?

Has customer segment mix shifted?

Enterprise customers (8+ seats): now 32% of new signups (was 18% YoY ago)

SMB customers (2–5 seats): dropped from 55% to 41% of new signups — feature-light product

Did acquisition channels change user quality?

Paid (SEM/display) now 52% of signups, +18pp YoY. Organic fell from 42% to 30%.

Paid users activate core feature at 34% rate (vs organic 61%)

Is onboarding failing to drive core feature adoption?

Aha moment rate dropping?

Day 1 core feature completion: 58% (target 75%, was 70% YoY ago)

Day 7 retention among feature-explorers: 44% (benchmark: 65%)

Did product UI/flow changes increase friction?

Q3 redesign: onboarding flow reduced from 7 steps to 3 (gained 12pp Day 1 activation)

But mobile segment still 48% lower adoption (no mobile redesign yet)

Is monetization strategy misaligned with usage patterns?

Pricing plan fit correct for new cohorts?

Starter tier (50 actions/mo): now 44% of base; Starter users never upgrade (churn 18%/mo)

Pro tier (500 actions/mo): higher churn among 2–5 person teams (utilities underused)

Upgrade rate and PLG motion broken?

Free-to-paid conversion: 8% (was 14% YoY ago, industry benchmark 12–18%)

Feature limit hits only 22% of free users monthly (usage trending down)

4Feedback

Product Sense

Distinctive

Analytical Reasoning

Strong

Execution & Prioritization

Meeting Bar

Leadership & Communication

Strong

Repeat

Practice Library

Amazon exercises

Amazon Prime Video’s subscriber retention in the 18–24 demographic dropped 12% YoY while...

CASE INTERVIEWHard

Streaming Media · Working BackwardsAmazon

Define the success metrics for a new Amazon Pharmacy same-day delivery feature. How...

LEARNMedium

Healthcare · Metrics DefinitionAmazon

Alexa’s daily active usage has stalled at 25% of Echo owners. Propose a product strategy...

LEARNMedium

Consumer Electronics · Product StrategyAmazon

Tell me about a time you took ownership of a product problem that was outside your...

BEHAVIORALMedium

Behavioral · OwnershipAmazon

Describe a situation where you had to dive deep into data to challenge a team’s...

BEHAVIORALHard

Behavioral · Dive DeepAmazon