Prepare for your Shopify BD interview

Merchant partnerships and ecosystem strategy cases tailored to Shopify's developer-merchant platform and commerce expansion.

Socratify AI

The Interview

What Shopify is looking for

Merchant Partnerships Interview

Merchant & Agency Partnerships

01Partner Merchant & Agency Segmentation

02Partner Value Delivery & Success

03Revenue Share & Economics

04Merchant Growth Through Partners

App Ecosystem Interview

App Developer & Integration Strategy

01Developer Program Growth & Retention

02App Quality & Customer Experience

03Developer Economics & Incentives

04Ecosystem Network Effects

Commerce-first partner ecosystem//Merchant-agency-developer tri-partite model//Rapid merchant growth through partnerships

Practice Library

Shopify exercises

Ready to ace your Shopify BD interview?

Prepare for your Shopify BD interview

Merchant partnerships and ecosystem strategy cases tailored to Shopify's developer-merchant platform and commerce expansion.

Socratify AI

The Interview

What Shopify is looking for

Merchant Partnerships Interview

Merchant & Agency Partnerships

01Partner Merchant & Agency Segmentation

02Partner Value Delivery & Success

03Revenue Share & Economics

04Merchant Growth Through Partners

App Ecosystem Interview

App Developer & Integration Strategy

01Developer Program Growth & Retention

02App Quality & Customer Experience

03Developer Economics & Incentives

04Ecosystem Network Effects

Commerce-first partner ecosystem//Merchant-agency-developer tri-partite model//Rapid merchant growth through partnerships

How It Works

Master Shopify BD Interviews

Partner merchant strategy, developer ecosystem growth, and commerce expansion for Shopify's platform. · Click to expand

1Your Business Development Goals

Partnership Strategy

Practitioner

Deal Economics

Practitioner

2Business Development Case Prep

Design a partner strategy for Shopify that balances direct merchant sales with agencies...

CASE INTERVIEWHard

Shopify

3Frameworks

Framework

Are we generating fewer partnership prospects?

Inbound inquiry rate declining?

Inbound inquiries: 45/mo (was 68/mo YoY)

Web traffic to partnerships page -22% YoY

Outbound prospecting below target?

Outbound dials/week: 180 (target: 250)

Team headcount flat YoY despite growth targets

Are conversion rates worse at key pipeline stages?

Prospect-to-qualified conversion low?

Qualification rate: 32% (benchmark: 45%)

Average deal qualification time: 18d

Qualified-to-POC conversion dropping?

POC rate: 52% (was 68% 18mo ago)

POC-to-signed success rate: 38%

Is deal economics deteriorating?

Average partner deal size shrinking?

ACV per deal: $85K (was $110K YoY)

22% deals below $50K threshold

Partner churn or expansion slowing?

Annual partner churn: 18% (target: <12%)

Net Retention Rate: 92% (up partnerships: 85%)

4Feedback

Partner Segmentation & Value

Distinctive

Pipeline & Conversion Diagnostics

Distinctive

Deal Structure & Economics

Strong

Go-to-Market & Scaling

Strong

Repeat

Practice Library

Shopify exercises

Design a partner strategy for Shopify that balances direct merchant sales with agency...

CASE INTERVIEWHard

Commerce Platform · Ecosystem StrategyShopify

A key agency partner has reduced referrals 50% over six months. Diagnose potential...

CASE INTERVIEWHard

Commerce Platform · Partner HealthShopify

Design a revenue-sharing model for Shopify agencies that incentivizes high-quality...

LEARNMedium

Commerce Platform · Deal EconomicsShopify

Tell me about a time you successfully onboarded a new partner category. What was the...

BEHAVIORALMedium

Behavioral · Partner GrowthShopify

Describe a situation where you had to balance merchant direct growth with agency/partner...

BEHAVIORALHard

Behavioral · Strategic BalanceShopify