Prepare for your Salesforce BD interview

Strategic partnership and channel strategy cases tailored to Salesforce's massive partner ecosystem and enterprise BD expansion model.

Socratify AI

The Interview

What Salesforce is looking for

Partner Strategy Interview

Partnership Portfolio & Segmentation

01Partner Segmentation by Type & Value

02Strategic Account Planning

03Partner Economics & Unit Economics

04Market Expansion Through Partners

Deal Structure Interview

Partnership Deal Design

01Co-sell & Co-marketing Models

02Revenue Share & Margin Optimization

03Partner Incentive Alignment

04Deal Closure & Scaling

Enterprise partner ecosystem at scale//ISV and reseller channel strategy//Global partnership operations

Practice Library

Salesforce exercises

Ready to ace your Salesforce BD interview?

Prepare for your Salesforce BD interview

Strategic partnership and channel strategy cases tailored to Salesforce's massive partner ecosystem and enterprise BD expansion model.

Socratify AI

The Interview

What Salesforce is looking for

Partner Strategy Interview

Partnership Portfolio & Segmentation

01Partner Segmentation by Type & Value

02Strategic Account Planning

03Partner Economics & Unit Economics

04Market Expansion Through Partners

Deal Structure Interview

Partnership Deal Design

01Co-sell & Co-marketing Models

02Revenue Share & Margin Optimization

03Partner Incentive Alignment

04Deal Closure & Scaling

Enterprise partner ecosystem at scale//ISV and reseller channel strategy//Global partnership operations

How It Works

Master Salesforce BD Interviews

Partnership pipeline strategy, channel segmentation, and deal economics for Salesforce's enterprise partner model. · Click to expand

1Your Business Development Goals

Partnership Strategy

Practitioner

Deal Economics

Practitioner

2Business Development Case Prep

Design a partner segmentation model for Salesforce's go-to-market. How do you categorize...

CASE INTERVIEWHard

Salesforce

3Frameworks

Framework

Are we generating fewer partnership prospects?

Inbound inquiry rate declining?

Inbound inquiries: 45/mo (was 68/mo YoY)

Web traffic to partnerships page -22% YoY

Outbound prospecting below target?

Outbound dials/week: 180 (target: 250)

Team headcount flat YoY despite growth targets

Are conversion rates worse at key pipeline stages?

Prospect-to-qualified conversion low?

Qualification rate: 32% (benchmark: 45%)

Average deal qualification time: 18d

Qualified-to-POC conversion dropping?

POC rate: 52% (was 68% 18mo ago)

POC-to-signed success rate: 38%

Is deal economics deteriorating?

Average partner deal size shrinking?

ACV per deal: $85K (was $110K YoY)

22% deals below $50K threshold

Partner churn or expansion slowing?

Annual partner churn: 18% (target: <12%)

Net Retention Rate: 92% (up partnerships: 85%)

4Feedback

Partner Segmentation & Value

Distinctive

Pipeline & Conversion Diagnostics

Distinctive

Deal Structure & Economics

Strong

Go-to-Market & Scaling

Strong

Repeat

Practice Library

Salesforce exercises

Design a partner segmentation model for Salesforce's go-to-market. How do you categorize...

CASE INTERVIEWHard

Enterprise SaaS · Partner StrategySalesforce

One of your top ISV partners' business is declining. Their revenue contribution has...

CASE INTERVIEWHard

Enterprise SaaS · Partner Health DiagnosticsSalesforce

Design a co-sell agreement framework for enterprise resellers. What terms, incentives,...

LEARNMedium

Enterprise SaaS · Deal StructureSalesforce

Tell me about a time you built a strategic partnership from scratch. What was the value...

BEHAVIORALMedium

Behavioral · Partnership BuildingSalesforce

Describe a situation where you had to balance partner profitability with market...

BEHAVIORALHard

Behavioral · Strategic Trade-offsSalesforce