Prepare for your Atlassian BD interview

Platform integration and ecosystem partnership cases tailored to Atlassian's developer-centric platform and collaboration tool expansion.

Socratify AI

The Interview

What Atlassian is looking for

Integration Partners Interview

Integration & Ecosystem Strategy

01Integration Partner Segmentation

02Platform Extension through Partners

03Partner Value Alignment & Success

04Ecosystem Growth & Network Effects

Channel Strategy Interview

Channel & Go-to-Market Partnerships

01Reseller & Channel Partner Models

02Co-sell & Co-marketing Programs

03Partner Enablement & Support

04Market Expansion Through Channels

Developer-platform integration model//Enterprise and SMB dual channel strategy//Open ecosystem approach to growth

Practice Library

Atlassian exercises

Ready to ace your Atlassian BD interview?

Prepare for your Atlassian BD interview

Platform integration and ecosystem partnership cases tailored to Atlassian's developer-centric platform and collaboration tool expansion.

Socratify AI

The Interview

What Atlassian is looking for

Integration Partners Interview

Integration & Ecosystem Strategy

01Integration Partner Segmentation

02Platform Extension through Partners

03Partner Value Alignment & Success

04Ecosystem Growth & Network Effects

Channel Strategy Interview

Channel & Go-to-Market Partnerships

01Reseller & Channel Partner Models

02Co-sell & Co-marketing Programs

03Partner Enablement & Support

04Market Expansion Through Channels

Developer-platform integration model//Enterprise and SMB dual channel strategy//Open ecosystem approach to growth

How It Works

Master Atlassian BD Interviews

Integration ecosystem strategy, channel partnerships, and developer growth for Atlassian's collaboration platform. · Click to expand

1Your Business Development Goals

Partnership Strategy

Practitioner

Deal Economics

Practitioner

2Business Development Case Prep

Design an integration partner program that encourages third-party developers to build...

CASE INTERVIEWHard

Atlassian

3Frameworks

Framework

Are we generating fewer partnership prospects?

Inbound inquiry rate declining?

Inbound inquiries: 45/mo (was 68/mo YoY)

Web traffic to partnerships page -22% YoY

Outbound prospecting below target?

Outbound dials/week: 180 (target: 250)

Team headcount flat YoY despite growth targets

Are conversion rates worse at key pipeline stages?

Prospect-to-qualified conversion low?

Qualification rate: 32% (benchmark: 45%)

Average deal qualification time: 18d

Qualified-to-POC conversion dropping?

POC rate: 52% (was 68% 18mo ago)

POC-to-signed success rate: 38%

Is deal economics deteriorating?

Average partner deal size shrinking?

ACV per deal: $85K (was $110K YoY)

22% deals below $50K threshold

Partner churn or expansion slowing?

Annual partner churn: 18% (target: <12%)

Net Retention Rate: 92% (up partnerships: 85%)

4Feedback

Partner Segmentation & Value

Distinctive

Pipeline & Conversion Diagnostics

Distinctive

Deal Structure & Economics

Strong

Go-to-Market & Scaling

Strong

Repeat

Practice Library

Atlassian exercises

Design an integration partner program for Atlassian that encourages third-party...

CASE INTERVIEWHard

SaaS Platform · Ecosystem StrategyAtlassian

One of your top integration partners has lost market share and is considering...

CASE INTERVIEWHard

SaaS Platform · Partner RetentionAtlassian

Create a revenue model for integration partners that balances Atlassian's revenue needs...

LEARNMedium

SaaS Platform · Partnership EconomicsAtlassian

Tell me about a partnership you built that expanded a platform's capabilities. How did...

BEHAVIORALMedium

Behavioral · Platform ExpansionAtlassian

Describe a time you had to balance platform openness with quality and security. What...

BEHAVIORALHard

Behavioral · GovernanceAtlassian