Prepare for your Amazon analyst interview

Operational analytics, supply chain metrics, and customer impact analysis calibrated to Amazon's leadership principles.

Socratify AI

The Interview

What Amazon is looking for

Operations Case Interview

Operational Analytics & Metrics

01Supply Chain Optimization

02Cost & Efficiency Analysis

03Customer Satisfaction Drivers

04Demand Forecasting

Growth Analytics Interview

Growth & Customer Impact

01Customer Lifetime Value

02Segmentation Strategy

03Acquisition & Retention

04Cross-Service Analytics

Operational scale//Customer obsession//Data-driven leadership principles

Practice Library

Amazon exercises

Ready to ace your Amazon analyst interview?

Prepare for your Amazon analyst interview

Operational analytics, supply chain metrics, and customer impact analysis calibrated to Amazon's leadership principles.

Socratify AI

The Interview

What Amazon is looking for

Operations Case Interview

Operational Analytics & Metrics

01Supply Chain Optimization

02Cost & Efficiency Analysis

03Customer Satisfaction Drivers

04Demand Forecasting

Growth Analytics Interview

Growth & Customer Impact

01Customer Lifetime Value

02Segmentation Strategy

03Acquisition & Retention

04Cross-Service Analytics

Operational scale//Customer obsession//Data-driven leadership principles

How It Works

Master Amazon Analyst Interviews

Operational and growth analytics cases, scored on Amazon's evaluation dimensions. · Click to expand

1Your Analyst Goals

Metrics Decomposition

Practitioner

Root Cause Analysis

Practitioner

2Analyst Case Prep

Amazon Prime member churn increased 2.1pp in Q2 while NPS stayed flat. Walk through your...

CASE INTERVIEWHard

Amazon

3Frameworks

Framework

Is customer acquisition efficiency declining?

Did paid channel efficiency deteriorate?

Google Ads CPC up 47% YoY ($3.20 → $4.70); conversion flat at 2.1%

Facebook ROAS down 38% YoY (was 3.2x, now 2.0x); CPM up 26%

Did organic/viral growth decline?

Referral rate dropped from 18% to 11% of new users (MoM -1.2pp trending)

Content marketing leads down 23%; SEO traffic flat 8 months

Did customer cohort quality or payback period change?

Did LTV decline for recent cohorts?

Recent cohort (last 90d) month-3 retention: 52% (vs historical 65%)

Median customer lifetime: 14 months (was 17mo YoY ago); LTV compression -18%

Did segment mix shift to lower-value customers?

SMB segment (< $10k ARR) now 56% of new signups (was 42% YoY ago)

SMB avg LTV: $3,100 (vs Enterprise $8,400); SMB payback: 18 months vs 11 for Enterprise

Is pricing or monetization strategy misaligned?

Did Average Revenue Per User decline?

ARPU decreased from $320 to $287 YoY (-10%); driven by downgrade cohort

Expansion revenue flat; customers not upgrading from Starter to Growth tier

Did net retention or churn deteriorate?

Monthly churn rate: 4.2% (was 3.1% YoY ago); cohort churned 32 basis points higher

Net retention (existing book): 94% (was 103% YoY ago); NRR-1 = -9pp

4Feedback

Metric Selection & Definition

Distinctive

Hypothesis Decomposition

Strong

Data Investigation

Meeting Bar

Business Impact Quantification

Strong

Repeat

Practice Library

Amazon exercises

Amazon Prime delivery times increased 15% QoQ in key markets while shipment volume grew...

LEARNMedium

Analytics · Operational AnalyticsAmazon

Design a metric framework to measure customer satisfaction across Amazon's three...

LEARNMedium

Analytics · Customer MetricsAmazon

Amazon wants to expand a service to a new geography. What metrics would you use to...

CASE INTERVIEWHard

Analytics · Expansion StrategyAmazon

Tell me about a time you used data to advocate for a customer-centric decision.

BEHAVIORALMedium

Behavioral · Customer ObsessionAmazon

How would you think about optimizing both cost and customer experience simultaneously...

BEHAVIORALHard

Behavioral · Leadership PrinciplesAmazon