Prepare for your Peloton wellness role

Master subscription fitness strategy, member engagement, and digital fitness economics evaluated at Peloton.

Socratify AI

The Interview

What Peloton is looking for

Members Interview

Member Engagement & Retention Strategy

01Retention Mechanics

02Community Engagement

03Class Strategy

04Instructor Dynamics

Business Interview

Fitness Subscription Business Model

01Unit Economics

02Churn Analysis

03Pricing Strategy

04Market Positioning

Connected fitness community and instructor-led experience//Data-driven approach to personalized fitness//Integrated hardware and software ecosystem

Practice Library

Peloton exercises

Ready to ace your Peloton wellness interview?

Prepare for your Peloton wellness role

Master subscription fitness strategy, member engagement, and digital fitness economics evaluated at Peloton.

Socratify AI

The Interview

What Peloton is looking for

Members Interview

Member Engagement & Retention Strategy

01Retention Mechanics

02Community Engagement

03Class Strategy

04Instructor Dynamics

Business Interview

Fitness Subscription Business Model

01Unit Economics

02Churn Analysis

03Pricing Strategy

04Market Positioning

Connected fitness community and instructor-led experience//Data-driven approach to personalized fitness//Integrated hardware and software ecosystem

How It Works

Master Peloton Member Engagement

Practice subscription fitness strategy and member retention at Peloton. · Click to expand

1Your Wellness Goals

Member Engagement & Retention

Practitioner

Health Outcomes & Behavior Change

Practitioner

2Wellness Case Prep

Your member cohorts show 85% Month-1 retention but 45% by Month-6. What drivers predict...

LEARNMedium

Peloton

3Frameworks

Framework

Are we acquiring members cost-effectively?

What acquisition channels deliver the best quality members?

Organic/referral CAC: $32 (paid CAC: $68, 53% cheaper)

Organic members show 2.1x higher 6-month retention vs paid

When do new members activate and engage?

Week 1 onboarding completion: 67% (target: 80%)

First workout within 48hrs: 54% (strong predictor of Month-3 retention)

Are we driving sustained behavior change?

What patterns indicate committed vs at-risk members?

Monthly active usage: 62% (healthy = >60% in our cohort)

Goal setting at signup + coach check-in → 3.2x more consistent engagement

Are members achieving their health goals?

Members reporting goal progress at Month 2: 71% (benchmark: 65%)

Accountability features adoption: 48% (room for personalization)

Are we building lifetime value through retention?

What are our month-over-month retention cohorts?

Month 1 retention: 78% (members staying after trial period)

Month 6 retention: 42% (benchmark for fitness: 35%, we’re outperforming)

Where do we lose members and why?

Churn spike at Month 3: 12% (post-goal achievement, loss of novelty)

Members with community engagement: 56% Month-6 retention vs solo track 31%

4Feedback

Retention Mechanics

Distinctive

Member Lifecycle

Strong

Health Outcomes

Meeting Bar

Unit Economics

Strong

Repeat

Practice Library

Peloton exercises

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Behavioral · VisionPeloton