Wellness and fitness interviews are unique. They blend business strategy (member acquisition, retention, unit economics) with health literacy (behavior change, biometrics, outcome measurement) and operational excellence (gym operations, digital-physical integration). Generic business case prep doesn't cover the wellness-specific thinking that Nike, Peloton, Lululemon, Equinox, and Apple look for.
Wellness Interview coaches you through real wellness business challenges: declining member retention, optimizing digital-physical hybrid models, scaling health coaching programs, building sustainable business models for behavior change. You'll learn to structure wellness problems like a senior leader—decomposing member lifecycle dynamics, quantifying engagement levers, and balancing health outcomes with business KPIs.
How it works
- Practice wellness business cases modeled on real interview questions from Apple, Nike, Peloton, Lululemon, and Equinox
- Get AI-powered feedback on your strategic frameworks and wellness domain thinking
- Build skills across member acquisition, behavior change psychology, retention strategy, and health outcomes
- Track your progress across 20+ wellness competencies with adaptive difficulty
Why wellness interviews need dedicated prep
Wellness businesses operate under different economics and incentives than traditional software or consulting. Success requires understanding how to acquire members cost-effectively, drive behavior change, and build lifetime value while maintaining health outcomes. The metrics you analyze (CAC payback, retention curves, goal attainment rates) are specific to wellness. The strategic levers (community, personalization, accountability) differ from SaaS growth or management consulting.
The AI coach pushes you on wellness-specific dimensions: How do you think about member lifecycle stages? What behavior change mechanics drive engagement? How do you balance business profitability with member health outcomes? These are the conversations top wellness companies are having in interviews.
Built for aspiring wellness professionals
This is for candidates targeting roles in health tech, fitness platforms, wellness operations, and sports performance coaching. Whether you're interviewing for product, strategy, operations, or coaching roles at companies building the future of fitness and wellness, this platform accelerates your preparation.