Prepare for your Nike wellness role

Master sports science, digital fitness innovation, and athlete engagement strategy evaluated at Nike.

Socratify AI

The Interview

What Nike is looking for

Digital Interview

Digital Fitness & Athlete App Strategy

01User Engagement

02Content Strategy

03Community Building

04Performance Tracking

Business Interview

Sports Innovation & Growth Strategy

01Market Expansion

02Athlete Partnerships

03Data & Insights

04Monetization

Culture of athletic excellence and innovation//Integration of sports science with digital experiences//Global athlete community and brand loyalty

Practice Library

Nike exercises

Ready to ace your Nike wellness interview?

Prepare for your Nike wellness role

Master sports science, digital fitness innovation, and athlete engagement strategy evaluated at Nike.

Socratify AI

The Interview

What Nike is looking for

Digital Interview

Digital Fitness & Athlete App Strategy

01User Engagement

02Content Strategy

03Community Building

04Performance Tracking

Business Interview

Sports Innovation & Growth Strategy

01Market Expansion

02Athlete Partnerships

03Data & Insights

04Monetization

Culture of athletic excellence and innovation//Integration of sports science with digital experiences//Global athlete community and brand loyalty

How It Works

Master Nike Digital Fitness

Practice sports innovation and digital engagement strategy evaluated at Nike. · Click to expand

1Your Wellness Goals

Member Engagement & Retention

Practitioner

Health Outcomes & Behavior Change

Practitioner

2Wellness Case Prep

Nike Training Club CAC is $28 but customer lifetime value is only $64. How would you...

LEARNMedium

Nike

3Frameworks

Framework

Are we acquiring members cost-effectively?

What acquisition channels deliver the best quality members?

Organic/referral CAC: $32 (paid CAC: $68, 53% cheaper)

Organic members show 2.1x higher 6-month retention vs paid

When do new members activate and engage?

Week 1 onboarding completion: 67% (target: 80%)

First workout within 48hrs: 54% (strong predictor of Month-3 retention)

Are we driving sustained behavior change?

What patterns indicate committed vs at-risk members?

Monthly active usage: 62% (healthy = >60% in our cohort)

Goal setting at signup + coach check-in → 3.2x more consistent engagement

Are members achieving their health goals?

Members reporting goal progress at Month 2: 71% (benchmark: 65%)

Accountability features adoption: 48% (room for personalization)

Are we building lifetime value through retention?

What are our month-over-month retention cohorts?

Month 1 retention: 78% (members staying after trial period)

Month 6 retention: 42% (benchmark for fitness: 35%, we’re outperforming)

Where do we lose members and why?

Churn spike at Month 3: 12% (post-goal achievement, loss of novelty)

Members with community engagement: 56% Month-6 retention vs solo track 31%

4Feedback

Retention Mechanics

Distinctive

Member Lifecycle

Strong

Health Outcomes

Meeting Bar

Unit Economics

Strong

Repeat

Practice Library

Nike exercises

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Sports Tech · Market ExpansionNike

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Behavioral · InitiativeNike

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Behavioral · VisionNike