Prepare for your Lululemon wellness role

Master lifestyle brand strategy, wellness services, and community-driven growth evaluated at Lululemon.

Socratify AI

The Interview

What Lululemon is looking for

Brand Interview

Lifestyle Brand & Community Strategy

01Brand Identity

02Community Building

03Instructor Network

04Cultural Resonance

Expansion Interview

Services & International Growth

01Market Expansion

02Service Offerings

03Partnerships

04Local Adaptation

Premium positioning in wellness and lifestyle//Integration of apparel, studios, and digital experiences//Mission-driven community and ambassador model

Practice Library

Lululemon exercises

Ready to ace your Lululemon wellness interview?

Prepare for your Lululemon wellness role

Master lifestyle brand strategy, wellness services, and community-driven growth evaluated at Lululemon.

Socratify AI

The Interview

What Lululemon is looking for

Brand Interview

Lifestyle Brand & Community Strategy

01Brand Identity

02Community Building

03Instructor Network

04Cultural Resonance

Expansion Interview

Services & International Growth

01Market Expansion

02Service Offerings

03Partnerships

04Local Adaptation

Premium positioning in wellness and lifestyle//Integration of apparel, studios, and digital experiences//Mission-driven community and ambassador model

How It Works

Master Lululemon Wellness Strategy

Practice lifestyle brand strategy and wellness services expansion at Lululemon. · Click to expand

1Your Wellness Goals

Member Engagement & Retention

Practitioner

Health Outcomes & Behavior Change

Practitioner

2Wellness Case Prep

Lululemon studios have 78% retention in mature markets but only 42% in new markets. What...

LEARNMedium

Lululemon

3Frameworks

Framework

Are we acquiring members cost-effectively?

What acquisition channels deliver the best quality members?

Organic/referral CAC: $32 (paid CAC: $68, 53% cheaper)

Organic members show 2.1x higher 6-month retention vs paid

When do new members activate and engage?

Week 1 onboarding completion: 67% (target: 80%)

First workout within 48hrs: 54% (strong predictor of Month-3 retention)

Are we driving sustained behavior change?

What patterns indicate committed vs at-risk members?

Monthly active usage: 62% (healthy = >60% in our cohort)

Goal setting at signup + coach check-in → 3.2x more consistent engagement

Are members achieving their health goals?

Members reporting goal progress at Month 2: 71% (benchmark: 65%)

Accountability features adoption: 48% (room for personalization)

Are we building lifetime value through retention?

What are our month-over-month retention cohorts?

Month 1 retention: 78% (members staying after trial period)

Month 6 retention: 42% (benchmark for fitness: 35%, we’re outperforming)

Where do we lose members and why?

Churn spike at Month 3: 12% (post-goal achievement, loss of novelty)

Members with community engagement: 56% Month-6 retention vs solo track 31%

4Feedback

Retention Mechanics

Distinctive

Member Lifecycle

Strong

Health Outcomes

Meeting Bar

Unit Economics

Strong

Repeat

Practice Library

Lululemon exercises

Lululemon is expanding fitness studios internationally. You’re entering Japan and India....

LEARNMedium

Wellness · International StrategyLululemon

Your digital app is not converting studio members into paid app subscribers. How would...

LEARNMedium

Wellness · MonetizationLululemon

You’re testing a nutrition and wellness coaching service alongside yoga/fitness classes....

LEARNMedium

Wellness · Brand ExtensionLululemon

Tell me about a time you championed a product or service despite skepticism.

BEHAVIORALMedium

Behavioral · LeadershipLululemon

What role do you think brand plays in wellness? How would you balance mission with...

BEHAVIORALMedium

Behavioral · ValuesLululemon