Prepare for your Spotify marketing interview

Creative campaign and data-driven marketing cases built for Spotify’s culture of bold brand storytelling and personalization.

Socratify AI

The Interview

What Spotify is looking for

Marketing Case Interview

Creative & Data-Driven Marketing

01Campaign Creative Strategy

02Audience Segmentation & Personalization

03Cultural Marketing & Trends

04Marketing Measurement & Analytics

Behavioral Interview

01Creative Instinct & Bold Thinking

02Data-Informed Storytelling

03Collaboration & Band Mentality

04Passion for Music & Culture

Data meets creative culture//Personalization at scale//Culture-first brand marketing

Practice Library

Spotify exercises

Ready to ace your Spotify marketing interview?

Prepare for your Spotify marketing interview

Creative campaign and data-driven marketing cases built for Spotify’s culture of bold brand storytelling and personalization.

Socratify AI

The Interview

What Spotify is looking for

Marketing Case Interview

Creative & Data-Driven Marketing

01Campaign Creative Strategy

02Audience Segmentation & Personalization

03Cultural Marketing & Trends

04Marketing Measurement & Analytics

Behavioral Interview

01Creative Instinct & Bold Thinking

02Data-Informed Storytelling

03Collaboration & Band Mentality

04Passion for Music & Culture

Data meets creative culture//Personalization at scale//Culture-first brand marketing

How It Works

Master Spotify Marketing Interviews

Creative campaign and analytics cases, scored on Spotify’s evaluation dimensions. · Click to expand

1Your Marketing Goals

Channel Strategy

Practitioner

Marketing Analytics

Practitioner

2Marketing Case Prep

Spotify Wrapped drives virality but non-Wrapped months see 35% less sharing. Sustain...

LEARNMedium

Spotify

3Frameworks

Framework

Is paid acquisition efficiency deteriorating?

Search CPCs rising faster than conversion rates?

Google Search CPC +34% YoY, CVR flat at 3.1%

Brand term CPC inflated by 2 new competitors bidding

Social ad fatigue reducing engagement?

Meta CTR -22% QoQ, creative refresh cycle 45d → 28d needed

TikTok CPA $18 vs benchmark $12 for category

Is organic and content marketing underperforming?

SEO traffic quality declining?

Organic sessions -15% after algorithm update, bounce rate 62%

Top 10 keyword positions lost: 8 of 25 money pages dropped

Content-to-lead conversion broken?

Blog-to-signup rate 0.4% (benchmark 1.2%)

Is retention marketing failing to drive LTV?

Email lifecycle performance degrading?

Email open rate 18% → 12%, deliverability score 91 → 84

Reactivation campaign ROAS 1.2x vs target 3x

Repeat purchase rate dropping?

90-day repurchase rate: 22% vs 31% a year ago

4Feedback

Channel Strategy

Distinctive

Brand Positioning

Strong

Marketing Analytics

Meeting Bar

Campaign Design

Strong

Repeat

Practice Library

Spotify exercises

Spotify Wrapped engagement peaked but non-Wrapped months see 35% less social sharing....

LEARNMedium

Media & Entertainment · Campaign StrategySpotify

Spotify’s podcast marketing is underperforming with music-only users. CPM is $14 vs $6...

CASE INTERVIEWHard

Media & Entertainment · Performance MarketingSpotify

Design a culturally-relevant marketing campaign to grow Spotify Premium subscriptions in...

LEARNMedium

Media & Entertainment · Brand MarketingSpotify

Tell me about a time you took a creative risk on a campaign that went against...

BEHAVIORALMedium

Behavioral · Creative CourageSpotify

Describe how you used data insights to inform a creative direction that surprised your...

BEHAVIORALMedium

Behavioral · Data-Informed CreativitySpotify