The Interview

What HubSpot is looking for

Inbound Case Interview

Inbound Marketing Cases

01Content Strategy & SEO

02Lead Generation & Nurturing

03Marketing Automation

04Funnel Optimization

Analytics Interview

Marketing Analytics

01Attribution Modeling

02Campaign ROI Analysis

03Customer Journey Mapping

04A/B Testing & Experimentation

Behavioral Interview

01Customer Obsession

02Data-Driven Decision Making

03Autonomy & Ownership

04HEART Culture Fit

Inbound marketing methodology depth//Full-funnel automation thinking//Customer-first growth mindset

How It Works

Master HubSpot Marketing Interviews

Inbound marketing cases and analytics rounds, scored on HubSpot’s evaluation dimensions. · Click to expand

1Your Marketing Goals

Channel Strategy

Practitioner

Marketing Analytics

Practitioner

2Marketing Case Prep

HubSpot free CRM-to-paid conversion dropped 22% QoQ despite record signups. Diagnose the...

CASE INTERVIEWHard

HubSpot

3Frameworks

Framework

Is paid acquisition efficiency deteriorating?

Search CPCs rising faster than conversion rates?

Google Search CPC +34% YoY, CVR flat at 3.1%

Brand term CPC inflated by 2 new competitors bidding

Social ad fatigue reducing engagement?

Meta CTR -22% QoQ, creative refresh cycle 45d → 28d needed

TikTok CPA $18 vs benchmark $12 for category

Is organic and content marketing underperforming?

SEO traffic quality declining?

Organic sessions -15% after algorithm update, bounce rate 62%

Top 10 keyword positions lost: 8 of 25 money pages dropped

Content-to-lead conversion broken?

Blog-to-signup rate 0.4% (benchmark 1.2%)

Is retention marketing failing to drive LTV?

Email lifecycle performance degrading?

Email open rate 18% → 12%, deliverability score 91 → 84

Reactivation campaign ROAS 1.2x vs target 3x

Repeat purchase rate dropping?

90-day repurchase rate: 22% vs 31% a year ago

4Feedback

Channel Strategy

Distinctive

Brand Positioning

Strong

Marketing Analytics

Meeting Bar

Campaign Design

Strong

Repeat

Practice Library

HubSpot exercises

HubSpot’s blog traffic grew 30% YoY but MQL conversion dropped by half. Diagnose the...

CASE INTERVIEWHard

Marketing SaaS · Content StrategyHubSpot

Design a multi-touch attribution model for a B2B SaaS company with a 90-day sales cycle....

LEARNMedium

Marketing SaaS · Attribution ModelingHubSpot

Build a lead nurture workflow for enterprise prospects who downloaded a whitepaper but...

LEARNMedium

Marketing SaaS · Marketing AutomationHubSpot

Prepare for your HubSpot marketing interview

What HubSpot is looking for

Inbound Marketing Cases

Marketing Analytics

Behavioral Interview

HubSpot exercises

Ready to ace your HubSpot marketing interview?

Prepare for your HubSpot marketing interview

What HubSpot is looking for

Inbound Marketing Cases

Marketing Analytics

Behavioral Interview

Master HubSpot Marketing Interviews

HubSpot free CRM-to-paid conversion dropped 22% QoQ despite record signups. Diagnose the...

Master HubSpot Marketing Interviews

HubSpot free CRM-to-paid conversion dropped 22% QoQ despite record signups. Diagnose the...

HubSpot exercises

HubSpot’s blog traffic grew 30% YoY but MQL conversion dropped by half. Diagnose the...

Design a multi-touch attribution model for a B2B SaaS company with a 90-day sales cycle....

Build a lead nurture workflow for enterprise prospects who downloaded a whitepaper but...

Ready to ace your HubSpot marketing interview?

Master HubSpot Marketing Interviews

HubSpot free CRM-to-paid conversion dropped 22% QoQ despite record signups. Diagnose the...

Master HubSpot Marketing Interviews

HubSpot free CRM-to-paid conversion dropped 22% QoQ despite record signups. Diagnose the...

HubSpot’s blog traffic grew 30% YoY but MQL conversion dropped by half. Diagnose the...

Design a multi-touch attribution model for a B2B SaaS company with a 90-day sales cycle....

Build a lead nurture workflow for enterprise prospects who downloaded a whitepaper but...