Prepare for your Google marketing interview

Channel strategy and performance marketing cases calibrated to Google’s data-driven, scale-first marketing culture.

Socratify AI

The Interview

What Google is looking for

Marketing Case Interview

Performance Marketing Cases

01Channel Strategy & Budget Allocation

02Attribution & Measurement Design

03Campaign Optimization

04Data-Driven Decision Making

Behavioral Interview

01Googleyness & Leadership

02Cross-Functional Collaboration

03Analytical Problem Solving

04Stakeholder Management

Scale-first marketing thinking//First-party data & privacy focus//Cross-product campaign strategy

Practice Library

Google exercises

Ready to ace your Google marketing interview?

Prepare for your Google marketing interview

Channel strategy and performance marketing cases calibrated to Google’s data-driven, scale-first marketing culture.

Socratify AI

The Interview

What Google is looking for

Marketing Case Interview

Performance Marketing Cases

01Channel Strategy & Budget Allocation

02Attribution & Measurement Design

03Campaign Optimization

04Data-Driven Decision Making

Behavioral Interview

01Googleyness & Leadership

02Cross-Functional Collaboration

03Analytical Problem Solving

04Stakeholder Management

Scale-first marketing thinking//First-party data & privacy focus//Cross-product campaign strategy

How It Works

Master Google Marketing Interviews

Performance marketing cases and behavioral rounds, scored on Google’s evaluation dimensions. · Click to expand

1Your Marketing Goals

Channel Strategy

Practitioner

Marketing Analytics

Practitioner

2Marketing Case Prep

Google Cloud marketing pipeline dropped 18% despite 25% more spend. Diagnose the root...

CASE INTERVIEWHard

Google

3Frameworks

Framework

Is paid acquisition efficiency deteriorating?

Search CPCs rising faster than conversion rates?

Google Search CPC +34% YoY, CVR flat at 3.1%

Brand term CPC inflated by 2 new competitors bidding

Social ad fatigue reducing engagement?

Meta CTR -22% QoQ, creative refresh cycle 45d → 28d needed

TikTok CPA $18 vs benchmark $12 for category

Is organic and content marketing underperforming?

SEO traffic quality declining?

Organic sessions -15% after algorithm update, bounce rate 62%

Top 10 keyword positions lost: 8 of 25 money pages dropped

Content-to-lead conversion broken?

Blog-to-signup rate 0.4% (benchmark 1.2%)

Is retention marketing failing to drive LTV?

Email lifecycle performance degrading?

Email open rate 18% → 12%, deliverability score 91 → 84

Reactivation campaign ROAS 1.2x vs target 3x

Repeat purchase rate dropping?

90-day repurchase rate: 22% vs 31% a year ago

4Feedback

Channel Strategy

Distinctive

Brand Positioning

Strong

Marketing Analytics

Meeting Bar

Campaign Design

Strong

Repeat

Practice Library

Google exercises

Google Cloud’s enterprise marketing pipeline has dropped 18% in Q3 despite 25% more...

CASE INTERVIEWHard

Cloud Technology · Performance MarketingGoogle

Design a multi-channel launch campaign for a new Google Workspace feature targeting...

LEARNMedium

SaaS · Campaign StrategyGoogle

Google is deprecating third-party cookies. How would you redesign the measurement...

LEARNHard

Ad Tech · Attribution & MeasurementGoogle

Tell me about a time you used data to challenge a widely-held assumption on your team.

BEHAVIORALMedium

Behavioral · Data-Driven Decision MakingGoogle

Describe a situation where you had to align marketing and product teams on conflicting...

BEHAVIORALMedium

Behavioral · Cross-Functional LeadershipGoogle