Prepare for your Figma growth interview

PLG growth cases and behavioral rounds designed for Figma’s product-led, bottom-up adoption culture.

Socratify AI

The Interview

What Figma is looking for

Growth Case Interview

PLG Growth Cases

01Product-Led Acquisition

02Free-to-Paid Conversion

03Viral & Bottom-Up Adoption

04Retention & Expansion Revenue

Behavioral Interview

01User Obsession

02Builder Mentality

03Analytical Rigor

04Collaborative Problem Solving

Product-led growth//Bottom-up adoption//Creator-first thinking

Practice Library

Figma exercises

Ready to ace your Figma growth interview?

Prepare for your Figma growth interview

PLG growth cases and behavioral rounds designed for Figma’s product-led, bottom-up adoption culture.

Socratify AI

The Interview

What Figma is looking for

Growth Case Interview

PLG Growth Cases

01Product-Led Acquisition

02Free-to-Paid Conversion

03Viral & Bottom-Up Adoption

04Retention & Expansion Revenue

Behavioral Interview

01User Obsession

02Builder Mentality

03Analytical Rigor

04Collaborative Problem Solving

Product-led growth//Bottom-up adoption//Creator-first thinking

How It Works

Master Figma Growth Interviews

PLG growth cases and behavioral rounds, scored on Figma’s evaluation dimensions. · Click to expand

1Your Growth Goals

Growth Strategy

Practitioner

Metric Decomposition

Practitioner

2Growth Case Prep

Figma’s free-to-paid conversion plateaued at 4%. Fix it.

CASE INTERVIEWMedium

Figma

3Frameworks

Framework

Is new user acquisition declining?

Paid channel efficiency dropping?

Google CPA up 42% YoY

Facebook ROAS down 28%

Organic & referral growth weak?

Referral rate -8% MoM

SEO traffic flat for 3 months

Are new users failing to activate?

Onboarding funnel dropping off?

Day-1 completion: 38% (target: 70%)

Step 3 exit rate: 61%

Aha moment rate too low?

Core feature used by 22% of Day-3 users

Is retention below benchmark?

D30 retention lagging peers?

Current D30: 19% vs benchmark 28%

Churn spike at Day 7

Re-engagement loop broken?

Push CTR: 2.1% (benchmark: 4%)

4Feedback

Growth Strategy

Distinctive

Experimentation Design

Strong

Metric Decomposition

Meeting Bar

Communication

Strong

Repeat

Practice Library

Figma exercises

Figma’s free-to-paid conversion rate has plateaued at 4% for two quarters. Design a...

CASE INTERVIEWMedium

Design Tools / PLG · Growth StrategyFigma

FigJam adoption is strong in design teams but hasn’t spread to PMs and engineers. Design...

LEARNHard

Design Tools / PLG · ExpansionFigma

Design an onboarding experiment to improve Day-7 activation for solo designers signing...

LEARNMedium

Design Tools / PLG · ActivationFigma

Tell me about a time you improved a product experience by deeply understanding user...

BEHAVIORALMedium

Behavioral · User ObsessionFigma

Describe a situation where you shipped something scrappy to learn fast, then iterated...

BEHAVIORALHard

Behavioral · Builder MentalityFigma