Prepare for your Google analyst interview

Metrics decomposition, business impact analysis, and experimentation strategy calibrated to Google's data-driven culture.

Socratify AI

The Interview

What Google is looking for

Analytics Case Interview

Analytics & Metrics Case

01Metric Selection & Definition

02Root Cause Analysis

03Product Impact Quantification

04Experiment Design Thinking

Data Investigation Interview

Data Investigation & Diagnosis

01Hypothesis Decomposition

02Anomaly Detection & Triage

03Cohort Analysis

04Statistical Rigor

Metrics-first culture//Experimentation rigor//Data infrastructure scale

Practice Library

Google exercises

Ready to ace your Google analyst interview?

Prepare for your Google analyst interview

Metrics decomposition, business impact analysis, and experimentation strategy calibrated to Google's data-driven culture.

Socratify AI

The Interview

What Google is looking for

Analytics Case Interview

Analytics & Metrics Case

01Metric Selection & Definition

02Root Cause Analysis

03Product Impact Quantification

04Experiment Design Thinking

Data Investigation Interview

Data Investigation & Diagnosis

01Hypothesis Decomposition

02Anomaly Detection & Triage

03Cohort Analysis

04Statistical Rigor

Metrics-first culture//Experimentation rigor//Data infrastructure scale

How It Works

Master Google Analyst Interviews

Analytics cases and data investigation, scored on Google's evaluation dimensions. · Click to expand

1Your Analyst Goals

Metrics Decomposition

Practitioner

Root Cause Analysis

Practitioner

2Analyst Case Prep

Google Search engagement in India dropped 14% YoY while competitors gained share....

CASE INTERVIEWHard

Google

3Frameworks

Framework

Is customer acquisition efficiency declining?

Did paid channel efficiency deteriorate?

Google Ads CPC up 47% YoY ($3.20 → $4.70); conversion flat at 2.1%

Facebook ROAS down 38% YoY (was 3.2x, now 2.0x); CPM up 26%

Did organic/viral growth decline?

Referral rate dropped from 18% to 11% of new users (MoM -1.2pp trending)

Content marketing leads down 23%; SEO traffic flat 8 months

Did customer cohort quality or payback period change?

Did LTV decline for recent cohorts?

Recent cohort (last 90d) month-3 retention: 52% (vs historical 65%)

Median customer lifetime: 14 months (was 17mo YoY ago); LTV compression -18%

Did segment mix shift to lower-value customers?

SMB segment (< $10k ARR) now 56% of new signups (was 42% YoY ago)

SMB avg LTV: $3,100 (vs Enterprise $8,400); SMB payback: 18 months vs 11 for Enterprise

Is pricing or monetization strategy misaligned?

Did Average Revenue Per User decline?

ARPU decreased from $320 to $287 YoY (-10%); driven by downgrade cohort

Expansion revenue flat; customers not upgrading from Starter to Growth tier

Did net retention or churn deteriorate?

Monthly churn rate: 4.2% (was 3.1% YoY ago); cohort churned 32 basis points higher

Net retention (existing book): 94% (was 103% YoY ago); NRR-1 = -9pp

4Feedback

Metric Selection & Definition

Distinctive

Hypothesis Decomposition

Strong

Data Investigation

Meeting Bar

Business Impact Quantification

Strong

Repeat

Practice Library

Google exercises

YouTube watch time is down 12% YoY despite 8% user growth. Diagnose the issue using...

LEARNMedium

Analytics · Root Cause AnalysisGoogle

Design an experiment to test a new recommendation algorithm. What metrics matter? How...

LEARNMedium

Analytics · Experiment DesignGoogle

Google Search engagement dropped 18% in a specific region. Walk me through your...

CASE INTERVIEWHard

Analytics · Data InvestigationGoogle

Tell me about a time you discovered an insight that drove a meaningful product decision.

BEHAVIORALMedium

Behavioral · Data-Driven ImpactGoogle

How would you approach building analytics infrastructure for a new product at scale?

BEHAVIORALHard

Behavioral · Systems ThinkingGoogle