Prepare for your McKinsey strategy interview

Strategic analysis and market entry cases calibrated to McKinsey's insight-driven, forward-looking strategy culture.

Socratify AI

The Interview

What McKinsey is looking for

Strategy Case Interview

01Market Analysis & Positioning

02Competitive Dynamics

03Value Creation

04Strategic Recommendation

Behavioral Interview

01Strategic Thinking

02Leadership & Vision

03Analytical Rigor

04Communication of Complexity

Insight-first market analysis//Competitive positioning depth//Value creation quantification

Practice Library

McKinsey exercises

Ready to ace your McKinsey strategy interview?

Prepare for your McKinsey strategy interview

Strategic analysis and market entry cases calibrated to McKinsey's insight-driven, forward-looking strategy culture.

Socratify AI

The Interview

What McKinsey is looking for

Strategy Case Interview

01Market Analysis & Positioning

02Competitive Dynamics

03Value Creation

04Strategic Recommendation

Behavioral Interview

01Strategic Thinking

02Leadership & Vision

03Analytical Rigor

04Communication of Complexity

Insight-first market analysis//Competitive positioning depth//Value creation quantification

How It Works

Master McKinsey Strategy Interviews

Market entry, positioning, and strategic transformation cases, scored on McKinsey's evaluation dimensions. · Click to expand

1Your Strategy Goals

Competitive Positioning

Practitioner

Market Analysis

Practitioner

2Strategy Case Prep

Design the market entry and competitive positioning strategy for a global automotive OEM...

CASE INTERVIEWHard

McKinsey

3Frameworks

Framework

Is the target market attractive and winnable?

Market size and growth trajectory?

Global CRM market: $64B (2023), growing 12% YoY

SMB segment: $18B market, 18% YoY growth (vs enterprise 8%)

Competitive intensity and differentiation opportunity?

Salesforce: 24% market share, HubSpot: 6%, Pipedrive: 2%

Long tail: 150+ competitors, <1% share each

What positioning would create sustainable differentiation?

Which customer segment can be dominated?

SMB under 500 employees have 70% implementation satisfaction with Salesforce

Average switch cost: $120K + 6 months integration

What is the unique value prop vs incumbent?

Built-in marketing automation: 40% faster campaign execution than Salesforce+plugins

Can we acquire the capabilities and customers to compete?

Can we build a competitive go-to-market?

Current CAC: $8K for marketing automation; Salesforce SMB CAC: $45K

Sales infrastructure cost: 120% of revenue for first 3 years

Do we have CRM product expertise?

Engineering bench: 18 people (need 35-40 for full CRM roadmap)

4Feedback

Competitive Positioning

Distinctive

Market Analysis

Strong

Value Creation

Meeting Bar

Strategic Synthesis

Strong

Repeat

Practice Library

McKinsey exercises

A global automotive OEM wants to enter the EV market and compete with Tesla. Design...

CASE INTERVIEWHard

Automotive · Market EntryMcKinsey

A legacy telecom player is losing ground to digital platforms. What should their...

LEARNHard

Telecommunications · Strategic TransformationMcKinsey

A regional bank wants to expand across three new geographies. How would you prioritize...

LEARNMedium

Financial Services · Geographic ExpansionMcKinsey

Tell me about a time you convinced a team to pursue a counterintuitive strategic...

BEHAVIORALMedium

Behavioral · Strategic InfluenceMcKinsey

Describe a situation where you had to synthesize ambiguous market signals into a clear...

BEHAVIORALHard

Behavioral · Strategic JudgmentMcKinsey