Prepare for your KPMG strategy interview

Strategy cases calibrated to KPMG's comprehensive advisory approach combining business transformation and risk management.

Socratify AI

The Interview

What KPMG is looking for

Strategy Case Interview

01Strategic Problem Definition

02Market & Operational Analysis

03Transformation Roadmap

04Risk-Aware Implementation

Behavioral Interview

01Comprehensive Business Thinking

02Risk Awareness

03Transformation Leadership

04Stakeholder Influence

Risk-aware strategy//Comprehensive transformation//Implementation rigor

Practice Library

KPMG exercises

Ready to ace your KPMG strategy interview?

Prepare for your KPMG strategy interview

Strategy cases calibrated to KPMG's comprehensive advisory approach combining business transformation and risk management.

Socratify AI

The Interview

What KPMG is looking for

Strategy Case Interview

01Strategic Problem Definition

02Market & Operational Analysis

03Transformation Roadmap

04Risk-Aware Implementation

Behavioral Interview

01Comprehensive Business Thinking

02Risk Awareness

03Transformation Leadership

04Stakeholder Influence

Risk-aware strategy//Comprehensive transformation//Implementation rigor

How It Works

Master KPMG Strategy Interviews

Business transformation and strategic advisory cases, scored on KPMG's evaluation dimensions. · Click to expand

1Your Strategy Goals

Competitive Positioning

Practitioner

Market Analysis

Practitioner

2Strategy Case Prep

A financial institution wants to modernize and improve competitiveness. Design the...

CASE INTERVIEWHard

KPMG

3Frameworks

Framework

Is the target market attractive and winnable?

Market size and growth trajectory?

Global CRM market: $64B (2023), growing 12% YoY

SMB segment: $18B market, 18% YoY growth (vs enterprise 8%)

Competitive intensity and differentiation opportunity?

Salesforce: 24% market share, HubSpot: 6%, Pipedrive: 2%

Long tail: 150+ competitors, <1% share each

What positioning would create sustainable differentiation?

Which customer segment can be dominated?

SMB under 500 employees have 70% implementation satisfaction with Salesforce

Average switch cost: $120K + 6 months integration

What is the unique value prop vs incumbent?

Built-in marketing automation: 40% faster campaign execution than Salesforce+plugins

Can we acquire the capabilities and customers to compete?

Can we build a competitive go-to-market?

Current CAC: $8K for marketing automation; Salesforce SMB CAC: $45K

Sales infrastructure cost: 120% of revenue for first 3 years

Do we have CRM product expertise?

Engineering bench: 18 people (need 35-40 for full CRM roadmap)

4Feedback

Competitive Positioning

Distinctive

Market Analysis

Strong

Value Creation

Meeting Bar

Strategic Synthesis

Strong

Repeat

Practice Library

KPMG exercises

A financial institution wants to modernize and improve its competitive position. Design...

CASE INTERVIEWHard

Financial Services · Enterprise TransformationKPMG

A healthcare provider network wants to improve financial performance while maintaining...

LEARNMedium

Healthcare · Performance ImprovementKPMG

An insurance company faces regulatory changes and new competitor threats. Design a...

LEARNMedium

Insurance · Strategic ResponseKPMG

Tell me about a time you had to balance multiple constraints (regulatory, financial,...

BEHAVIORALMedium

Behavioral · Complex Decision-MakingKPMG

Describe a situation where you identified and mitigated risks that could have derailed a...

BEHAVIORALMedium

Behavioral · Risk ManagementKPMG