Prepare for your Kearney strategy interview

Strategy cases calibrated to Kearney's distinctive focus on executive-level strategic decision-making and business impact.

Socratify AI

The Interview

What Kearney is looking for

Strategy Case Interview

01Executive Strategic Thinking

02Market Opportunity Assessment

03Competitive Positioning

04Strategic Impact Quantification

Behavioral Interview

01Strategic Leadership

02Executive Presence

03Business Impact Orientation

04Sophisticated Thinking

Executive-level strategy//High-impact focus//Board-level perspective

Practice Library

Kearney exercises

Ready to ace your Kearney strategy interview?

Prepare for your Kearney strategy interview

Strategy cases calibrated to Kearney's distinctive focus on executive-level strategic decision-making and business impact.

Socratify AI

The Interview

What Kearney is looking for

Strategy Case Interview

01Executive Strategic Thinking

02Market Opportunity Assessment

03Competitive Positioning

04Strategic Impact Quantification

Behavioral Interview

01Strategic Leadership

02Executive Presence

03Business Impact Orientation

04Sophisticated Thinking

Executive-level strategy//High-impact focus//Board-level perspective

How It Works

Master Kearney Strategy Interviews

Executive strategy and competitive positioning cases, scored on Kearney's evaluation dimensions. · Click to expand

1Your Strategy Goals

Competitive Positioning

Practitioner

Market Analysis

Practitioner

2Strategy Case Prep

You're advising the CEO on a major strategic pivot. Walk through how you'd evaluate the...

CASE INTERVIEWHard

Kearney

3Frameworks

Framework

Is the target market attractive and winnable?

Market size and growth trajectory?

Global CRM market: $64B (2023), growing 12% YoY

SMB segment: $18B market, 18% YoY growth (vs enterprise 8%)

Competitive intensity and differentiation opportunity?

Salesforce: 24% market share, HubSpot: 6%, Pipedrive: 2%

Long tail: 150+ competitors, <1% share each

What positioning would create sustainable differentiation?

Which customer segment can be dominated?

SMB under 500 employees have 70% implementation satisfaction with Salesforce

Average switch cost: $120K + 6 months integration

What is the unique value prop vs incumbent?

Built-in marketing automation: 40% faster campaign execution than Salesforce+plugins

Can we acquire the capabilities and customers to compete?

Can we build a competitive go-to-market?

Current CAC: $8K for marketing automation; Salesforce SMB CAC: $45K

Sales infrastructure cost: 120% of revenue for first 3 years

Do we have CRM product expertise?

Engineering bench: 18 people (need 35-40 for full CRM roadmap)

4Feedback

Competitive Positioning

Distinctive

Market Analysis

Strong

Value Creation

Meeting Bar

Strategic Synthesis

Strong

Repeat

Practice Library

Kearney exercises

You're advising the CEO on a major strategic pivot. Walk through how you'd evaluate the...

CASE INTERVIEWHard

Executive Advisory · CEO-Level StrategyKearney

A conglomerate CEO wants to reshape the portfolio. Design the strategic review and...

LEARNHard

Corporate · Portfolio StrategyKearney

A global CEO is concerned about emerging competitive threats. Design a forward-looking...

LEARNHard

General · Competitive StrategyKearney

Tell me about a time you presented a sophisticated strategic recommendation to senior...

BEHAVIORALMedium

Behavioral · Executive CommunicationKearney

Describe a situation where you identified a strategic opportunity that would have...

BEHAVIORALMedium

Behavioral · Strategic VisionKearney