Prepare for your EY strategy interview

Strategy cases calibrated to EY's focus on growth strategy, digital transformation, and operational value creation.

Socratify AI

The Interview

What EY is looking for

Strategy Case Interview

01Market Growth Opportunity

02Digital & Operational Transformation

03Value Realization

04Strategic Implementation

Behavioral Interview

01Growth Mindset

02Transformation Leadership

03Value Orientation

04Client Partnership

Growth and transformation focus//Digital-first thinking//Value creation clarity

Practice Library

EY exercises

Ready to ace your EY strategy interview?

Prepare for your EY strategy interview

Strategy cases calibrated to EY's focus on growth strategy, digital transformation, and operational value creation.

Socratify AI

The Interview

What EY is looking for

Strategy Case Interview

01Market Growth Opportunity

02Digital & Operational Transformation

03Value Realization

04Strategic Implementation

Behavioral Interview

01Growth Mindset

02Transformation Leadership

03Value Orientation

04Client Partnership

Growth and transformation focus//Digital-first thinking//Value creation clarity

How It Works

Master EY Strategy Interviews

Growth and digital transformation strategy cases, scored on EY's evaluation dimensions. · Click to expand

1Your Strategy Goals

Competitive Positioning

Practitioner

Market Analysis

Practitioner

2Strategy Case Prep

A retail company is experiencing e-commerce disruption. Design the digital...

CASE INTERVIEWMedium

3Frameworks

Framework

Is the target market attractive and winnable?

Market size and growth trajectory?

Global CRM market: $64B (2023), growing 12% YoY

SMB segment: $18B market, 18% YoY growth (vs enterprise 8%)

Competitive intensity and differentiation opportunity?

Salesforce: 24% market share, HubSpot: 6%, Pipedrive: 2%

Long tail: 150+ competitors, <1% share each

What positioning would create sustainable differentiation?

Which customer segment can be dominated?

SMB under 500 employees have 70% implementation satisfaction with Salesforce

Average switch cost: $120K + 6 months integration

What is the unique value prop vs incumbent?

Built-in marketing automation: 40% faster campaign execution than Salesforce+plugins

Can we acquire the capabilities and customers to compete?

Can we build a competitive go-to-market?

Current CAC: $8K for marketing automation; Salesforce SMB CAC: $45K

Sales infrastructure cost: 120% of revenue for first 3 years

Do we have CRM product expertise?

Engineering bench: 18 people (need 35-40 for full CRM roadmap)

4Feedback

Competitive Positioning

Distinctive

Market Analysis

Strong

Value Creation

Meeting Bar

Strategic Synthesis

Strong

Repeat

Practice Library

EY exercises

A retail company is experiencing e-commerce disruption. Design their digital...

CASE INTERVIEWMedium

Retail · Digital TransformationEY

A telecommunications company wants to grow in emerging markets with a digital-first...

LEARNMedium

Telecommunications · Growth StrategyEY

A manufacturing company wants to unlock value through operational transformation and new...

LEARNMedium

Manufacturing · Operational TransformationEY

Tell me about a time you identified a growth opportunity that others had missed or...

BEHAVIORALMedium

Behavioral · Growth InsightEY

Describe a situation where you helped a client navigate complex transformation and...

BEHAVIORALMedium

Behavioral · Value DeliveryEY