Prepare for your BCG strategy interview

Strategic cases calibrated to BCG's creative problem-solving and insights-first strategy approach.

Socratify AI

The Interview

What BCG is looking for

Strategy Case Interview

01Creative Strategic Analysis

02Market Insights

03Business Model Evaluation

04Strategic Synthesis

Behavioral Interview

01Intellectual Curiosity

02Strategic Vision

03Collaborative Problem-Solving

04Business Acumen

Creative case structuring//Insights-first thinking//Business model innovation

Practice Library

BCG exercises

Ready to ace your BCG strategy interview?

Prepare for your BCG strategy interview

Strategic cases calibrated to BCG's creative problem-solving and insights-first strategy approach.

Socratify AI

The Interview

What BCG is looking for

Strategy Case Interview

01Creative Strategic Analysis

02Market Insights

03Business Model Evaluation

04Strategic Synthesis

Behavioral Interview

01Intellectual Curiosity

02Strategic Vision

03Collaborative Problem-Solving

04Business Acumen

Creative case structuring//Insights-first thinking//Business model innovation

How It Works

Master BCG Strategy Interviews

Market expansion and strategic innovation cases, scored on BCG's evaluation dimensions. · Click to expand

1Your Strategy Goals

Competitive Positioning

Practitioner

Market Analysis

Practitioner

2Strategy Case Prep

A luxury goods conglomerate wants to build a direct-to-consumer strategy. Design the...

CASE INTERVIEWMedium

BCG

3Frameworks

Framework

Is the target market attractive and winnable?

Market size and growth trajectory?

Global CRM market: $64B (2023), growing 12% YoY

SMB segment: $18B market, 18% YoY growth (vs enterprise 8%)

Competitive intensity and differentiation opportunity?

Salesforce: 24% market share, HubSpot: 6%, Pipedrive: 2%

Long tail: 150+ competitors, <1% share each

What positioning would create sustainable differentiation?

Which customer segment can be dominated?

SMB under 500 employees have 70% implementation satisfaction with Salesforce

Average switch cost: $120K + 6 months integration

What is the unique value prop vs incumbent?

Built-in marketing automation: 40% faster campaign execution than Salesforce+plugins

Can we acquire the capabilities and customers to compete?

Can we build a competitive go-to-market?

Current CAC: $8K for marketing automation; Salesforce SMB CAC: $45K

Sales infrastructure cost: 120% of revenue for first 3 years

Do we have CRM product expertise?

Engineering bench: 18 people (need 35-40 for full CRM roadmap)

4Feedback

Competitive Positioning

Distinctive

Market Analysis

Strong

Value Creation

Meeting Bar

Strategic Synthesis

Strong

Repeat

Practice Library

BCG exercises

A luxury goods conglomerate wants to build a direct-to-consumer strategy. How would you...

CASE INTERVIEWMedium

Luxury Retail · Channel StrategyBCG

A healthcare provider network is facing disruption from digital-first startups. What...

LEARNHard

Healthcare · Competitive ResponseBCG

An industrial manufacturer wants to shift to a data-driven, software-centric business...

LEARNHard

Manufacturing · Business Model TransformationBCG

Tell me about a time you challenged conventional industry wisdom with data-driven...

BEHAVIORALMedium

Behavioral · Intellectual CuriosityBCG

Describe a situation where you had to collaborate across functions to shape a strategic...

BEHAVIORALMedium

Behavioral · CollaborationBCG