Prepare for your Airbnb PM interview

Product sense, cross-functional collaboration, and behavioral rounds calibrated to Airbnb’s design-driven, marketplace-first product culture.

Socratify AI

The Interview

What Airbnb is looking for

Product Sense Interview

01User Empathy & Journey Mapping

02Marketplace Dynamics (Supply + Demand)

03Prioritization & Impact Estimation

04Design Sensibility

Cross-Functional Interview

Cross-Functional Collaboration

01Working with Design & Engineering

02Stakeholder Alignment

03Trade-off Communication

04Execution Planning

Design-driven product culture//Two-sided marketplace thinking//Brian Chesky’s founder-led product org

Practice Library

Airbnb exercises

Ready to ace your Airbnb PM interview?

Prepare for your Airbnb PM interview

Product sense, cross-functional collaboration, and behavioral rounds calibrated to Airbnb’s design-driven, marketplace-first product culture.

Socratify AI

The Interview

What Airbnb is looking for

Product Sense Interview

01User Empathy & Journey Mapping

02Marketplace Dynamics (Supply + Demand)

03Prioritization & Impact Estimation

04Design Sensibility

Cross-Functional Interview

Cross-Functional Collaboration

01Working with Design & Engineering

02Stakeholder Alignment

03Trade-off Communication

04Execution Planning

Design-driven product culture//Two-sided marketplace thinking//Brian Chesky’s founder-led product org

How It Works

Master Airbnb PM Interviews

Product sense and cross-functional rounds, scored on Airbnb’s PM evaluation dimensions. · Click to expand

1Your Product Management Goals

Product Sense

Practitioner

Analytical Reasoning

Practitioner

2Product Management Case Prep

Airbnb Experiences has 15% lower repeat booking rate than Stays. Design a product fix.

CASE INTERVIEWHard

Airbnb

3Frameworks

Framework

Are we acquiring the wrong customer cohorts?

Has customer segment mix shifted?

Enterprise customers (8+ seats): now 32% of new signups (was 18% YoY ago)

SMB customers (2–5 seats): dropped from 55% to 41% of new signups — feature-light product

Did acquisition channels change user quality?

Paid (SEM/display) now 52% of signups, +18pp YoY. Organic fell from 42% to 30%.

Paid users activate core feature at 34% rate (vs organic 61%)

Is onboarding failing to drive core feature adoption?

Aha moment rate dropping?

Day 1 core feature completion: 58% (target 75%, was 70% YoY ago)

Day 7 retention among feature-explorers: 44% (benchmark: 65%)

Did product UI/flow changes increase friction?

Q3 redesign: onboarding flow reduced from 7 steps to 3 (gained 12pp Day 1 activation)

But mobile segment still 48% lower adoption (no mobile redesign yet)

Is monetization strategy misaligned with usage patterns?

Pricing plan fit correct for new cohorts?

Starter tier (50 actions/mo): now 44% of base; Starter users never upgrade (churn 18%/mo)

Pro tier (500 actions/mo): higher churn among 2–5 person teams (utilities underused)

Upgrade rate and PLG motion broken?

Free-to-paid conversion: 8% (was 14% YoY ago, industry benchmark 12–18%)

Feature limit hits only 22% of free users monthly (usage trending down)

4Feedback

Product Sense

Distinctive

Analytical Reasoning

Strong

Execution & Prioritization

Meeting Bar

Leadership & Communication

Strong

Repeat

Practice Library

Airbnb exercises

Airbnb’s Experiences product has 15% lower repeat booking rate than Stays. Design a...

CASE INTERVIEWHard

Travel Tech · Product StrategyAirbnb

Guest trust scores on new listings are 30% lower than established ones, causing a 22%...

LEARNMedium

Travel Tech · Product SenseAirbnb

Airbnb wants to launch a feature for digital nomads who book 30+ day stays. Define the...

LEARNMedium

Travel Tech · Product DefinitionAirbnb

Tell me about a time you had to align design, engineering, and business teams on a...

BEHAVIORALMedium

Behavioral · Cross-Functional AlignmentAirbnb

Describe a situation where you had to make a product tradeoff that disappointed one user...

BEHAVIORALHard

Behavioral · Product JudgmentAirbnb