Prepare for your Duolingo marketing interview

Viral marketing and social-first strategy cases built for Duolingo’s bold, meme-driven, community-powered culture.

Socratify AI

The Interview

What Duolingo is looking for

Marketing Case Interview

Viral & Social Marketing

01Viral Loop Design & Virality Coefficients

02Social Media Strategy & Content

03Community Building & UGC

04Brand Voice & Tone

Behavioral Interview

01Ship It Mentality

02Fun & Creativity

03Data-Driven Experimentation

04User Obsession

Viral-first marketing DNA//Social media as core channel//Gamification meets brand

Practice Library

Duolingo exercises

Ready to ace your Duolingo marketing interview?

Prepare for your Duolingo marketing interview

Viral marketing and social-first strategy cases built for Duolingo’s bold, meme-driven, community-powered culture.

Socratify AI

The Interview

What Duolingo is looking for

Marketing Case Interview

Viral & Social Marketing

01Viral Loop Design & Virality Coefficients

02Social Media Strategy & Content

03Community Building & UGC

04Brand Voice & Tone

Behavioral Interview

01Ship It Mentality

02Fun & Creativity

03Data-Driven Experimentation

04User Obsession

Viral-first marketing DNA//Social media as core channel//Gamification meets brand

How It Works

Master Duolingo Marketing Interviews

Viral marketing and social strategy cases, scored on Duolingo’s evaluation dimensions. · Click to expand

1Your Marketing Goals

Channel Strategy

Practitioner

Marketing Analytics

Practitioner

2Marketing Case Prep

TikTok engagement plateaued at 2M avg views after 18 months of growth. Reignite virality.

CASE INTERVIEWHard

Duolingo

3Frameworks

Framework

Is paid acquisition efficiency deteriorating?

Search CPCs rising faster than conversion rates?

Google Search CPC +34% YoY, CVR flat at 3.1%

Brand term CPC inflated by 2 new competitors bidding

Social ad fatigue reducing engagement?

Meta CTR -22% QoQ, creative refresh cycle 45d → 28d needed

TikTok CPA $18 vs benchmark $12 for category

Is organic and content marketing underperforming?

SEO traffic quality declining?

Organic sessions -15% after algorithm update, bounce rate 62%

Top 10 keyword positions lost: 8 of 25 money pages dropped

Content-to-lead conversion broken?

Blog-to-signup rate 0.4% (benchmark 1.2%)

Is retention marketing failing to drive LTV?

Email lifecycle performance degrading?

Email open rate 18% → 12%, deliverability score 91 → 84

Reactivation campaign ROAS 1.2x vs target 3x

Repeat purchase rate dropping?

90-day repurchase rate: 22% vs 31% a year ago

4Feedback

Channel Strategy

Distinctive

Brand Positioning

Strong

Marketing Analytics

Meeting Bar

Campaign Design

Strong

Repeat

Practice Library

Duolingo exercises

Duolingo’s TikTok engagement has plateaued at 2M avg views/post after 18 months of...

CASE INTERVIEWHard

EdTech · Social Media StrategyDuolingo

Design a referral marketing program for Duolingo Super that achieves a viral coefficient...

LEARNMedium

EdTech · Viral MarketingDuolingo

Duolingo wants to launch in a new market (South Korea) where brand awareness is 12%....

LEARNMedium

EdTech · Market EntryDuolingo

Tell me about a time you created content that went viral. What made it work and what...

BEHAVIORALMedium

Behavioral · Creative ImpactDuolingo

Describe a situation where you had to balance brand consistency with the need to...

BEHAVIORALMedium

Behavioral · Brand vs ExperimentationDuolingo