Prepare for your Airbnb marketing interview

Brand strategy and marketplace marketing cases built for Airbnb’s creative, community-driven culture.

Socratify AI

The Interview

What Airbnb is looking for

Marketing Case Interview

Brand & Marketplace Marketing

01Brand Strategy & Positioning

02Community & Host Marketing

03Campaign Creative Direction

04Market Expansion Strategy

Behavioral Interview

01Creative Problem Solving

02Cross-Functional Collaboration

03User Empathy & Storytelling

04Scrappiness & Resourcefulness

Two-sided marketplace marketing//Brand-led growth strategy//Global-local campaign adaptation

Practice Library

Airbnb exercises

Ready to ace your Airbnb marketing interview?

Prepare for your Airbnb marketing interview

Brand strategy and marketplace marketing cases built for Airbnb’s creative, community-driven culture.

Socratify AI

The Interview

What Airbnb is looking for

Marketing Case Interview

Brand & Marketplace Marketing

01Brand Strategy & Positioning

02Community & Host Marketing

03Campaign Creative Direction

04Market Expansion Strategy

Behavioral Interview

01Creative Problem Solving

02Cross-Functional Collaboration

03User Empathy & Storytelling

04Scrappiness & Resourcefulness

Two-sided marketplace marketing//Brand-led growth strategy//Global-local campaign adaptation

How It Works

Master Airbnb Marketing Interviews

Brand strategy and marketplace marketing cases, scored on Airbnb’s evaluation dimensions. · Click to expand

1Your Marketing Goals

Channel Strategy

Practitioner

Marketing Analytics

Practitioner

2Marketing Case Prep

Design the marketing strategy to reposition Airbnb in Japan where hotel loyalty dominates.

LEARNHard

Airbnb

3Frameworks

Framework

Is paid acquisition efficiency deteriorating?

Search CPCs rising faster than conversion rates?

Google Search CPC +34% YoY, CVR flat at 3.1%

Brand term CPC inflated by 2 new competitors bidding

Social ad fatigue reducing engagement?

Meta CTR -22% QoQ, creative refresh cycle 45d → 28d needed

TikTok CPA $18 vs benchmark $12 for category

Is organic and content marketing underperforming?

SEO traffic quality declining?

Organic sessions -15% after algorithm update, bounce rate 62%

Top 10 keyword positions lost: 8 of 25 money pages dropped

Content-to-lead conversion broken?

Blog-to-signup rate 0.4% (benchmark 1.2%)

Is retention marketing failing to drive LTV?

Email lifecycle performance degrading?

Email open rate 18% → 12%, deliverability score 91 → 84

Reactivation campaign ROAS 1.2x vs target 3x

Repeat purchase rate dropping?

90-day repurchase rate: 22% vs 31% a year ago

4Feedback

Channel Strategy

Distinctive

Brand Positioning

Strong

Marketing Analytics

Meeting Bar

Campaign Design

Strong

Repeat

Practice Library

Airbnb exercises

Airbnb wants to reposition its brand in Japan where hotel loyalty is strong and...

LEARNHard

Travel Tech · Brand StrategyAirbnb

Host acquisition through paid channels has a $320 CAC but organic referral hosts have 2x...

CASE INTERVIEWMedium

Travel Tech · Channel StrategyAirbnb

Design a social media campaign to increase Airbnb Experiences bookings by 40% among...

LEARNMedium

Travel Tech · Campaign DesignAirbnb

Tell me about a time you built a campaign that connected emotionally with an audience in...

BEHAVIORALMedium

Behavioral · Creative StrategyAirbnb

Describe a situation where you had to adapt a global marketing strategy for a local...

BEHAVIORALHard

Behavioral · Global-Local ThinkingAirbnb