Prepare for your Spotify interview

Audio streaming, creator economics, podcast strategy, and recommendation algorithms calibrated to Spotify’s two-sided marketplace and personalisation-first culture.

Socratify AI

The Interview

What Spotify is looking for

Audio Interview

Audio Platform Strategy

01Music vs. Podcast Economics

02Creator Marketplace Dynamics

03Recommendation & Discovery

04Licensing & Rights Strategy

Monetisation Interview

Monetisation & Growth

01Free-to-Premium Conversion

02Ad Revenue Optimization

03ARPU Expansion

04Market Penetration

Behavioral Interview

01User Empathy & Personalisation

02Data-Informed Creativity

03Marketplace Thinking

04Speed & Iteration

World’s largest audio streaming platform with 600M+ users and 220M+ premium subscribers//Industry-leading recommendation engine processing 100B+ daily user signals//Pioneered podcast marketplace transforming creator economics and audio advertising

Practice Library

Spotify exercises

Ready to ace your Spotify interview?

Prepare for your Spotify interview

Audio streaming, creator economics, podcast strategy, and recommendation algorithms calibrated to Spotify’s two-sided marketplace and personalisation-first culture.

Socratify AI

The Interview

What Spotify is looking for

Audio Interview

Audio Platform Strategy

01Music vs. Podcast Economics

02Creator Marketplace Dynamics

03Recommendation & Discovery

04Licensing & Rights Strategy

Monetisation Interview

Monetisation & Growth

01Free-to-Premium Conversion

02Ad Revenue Optimization

03ARPU Expansion

04Market Penetration

Behavioral Interview

01User Empathy & Personalisation

02Data-Informed Creativity

03Marketplace Thinking

04Speed & Iteration

How It Works

Master Spotify Interviews

Audio platform strategy, creator economics, and recommendation systems for the global audio streaming leader. · Click to expand

1Your Entertainment Goals

Content ROI Analysis

Practitioner

Audience Economics

Practitioner

2Entertainment Case Prep

Spotify’s $1B podcast investment yields only $400M in ad revenue. Design a path to...

CASE INTERVIEWHard

Spotify

3Frameworks

Framework

Is content spend generating adequate ROI?

Are original titles delivering viewership?

Only 12% of originals exceeded 50M viewing hours in first 28 days

Cost per viewing hour: $0.42 for originals vs. $0.11 for licensed catalog

Is the content library breadth competitive?

Library titles: 6,200 vs. top competitor 14,500 — 57% smaller catalog

68% of daily viewing hours come from catalog (non-original) content

Is subscriber acquisition efficiency declining?

Has customer acquisition cost inflated?

Blended CAC: $62 → $94 (+52%) as mature markets saturate

Ad-supported tier CAC: $28 vs. premium tier $118

Are addressable markets shifting?

APAC subscriber growth: +31% YoY but ARPU only $3.20 vs. $15.80 US

North America penetration: 72% of broadband households — near ceiling

Is churn eroding net growth?

What is driving subscriber churn?

Monthly churn: 4.7% — post-hit-show spike churn accounts for 38% of cancellations

"Content gap" between tentpoles: avg 6.2 weeks with no top-10 title

Is engagement depth sufficient?

Avg daily viewing: 48 min vs. 62 min for top competitor

Users watching 3+ genres: 2.1x lower churn than single-genre viewers

4Feedback

Content ROI

Distinctive

Audience Economics

Strong

Platform Strategy

Meeting Bar

Monetisation

Strong

Repeat

Practice Library

Spotify exercises

Spotify’s podcast investment exceeded $1B but ad revenue from podcasts is only $400M....

CASE INTERVIEWHard

Entertainment · Creator EconomicsSpotify

Spotify’s free-to-premium conversion rate has plateaued at 37%. How would you redesign...

LEARNMedium

Entertainment · Conversion StrategySpotify

Music licensing costs consume 70% of Spotify’s revenue. Propose a strategy to improve...

LEARNMedium

Entertainment · Platform EconomicsSpotify

Tell me about a time you used data to uncover a counter-intuitive insight that changed...

BEHAVIORALMedium

Behavioral · Data-Informed CreativitySpotify

Describe a situation where you had to balance the needs of two competing user groups in...

BEHAVIORALHard

Behavioral · Marketplace ThinkingSpotify