Prepare for your P&G consumer goods interview

Brand management, category strategy, and consumer insights calibrated to P&G's rigorous multi-round interview process and leadership framework.

Socratify AI

The Interview

What P&G is looking for

Case Interview

Brand & Category Strategy

01Market Share Diagnosis

02Consumer Segmentation

03Portfolio Architecture

04Pricing & Promotion Strategy

Peak Performance Interview

P&G Peak Performance Questions

01Leading with Courage

02Innovation & Problem Solving

03Collaboration & Influence

04Results Orientation

Behavioral Interview

01Ownership & Accountability

02External Focus

03Building Diverse Teams

04Passion for Winning

World's largest CPG company with 65+ billion-dollar brands and brand-building expertise//P&G's "Peak Performance" behavioral framework requires specific preparation//Multi-functional rotation model tests breadth across brand, sales, and supply chain

Practice Library

P&G exercises

Ready to ace your P&G consumer goods interview?

Prepare for your P&G consumer goods interview

Brand management, category strategy, and consumer insights calibrated to P&G's rigorous multi-round interview process and leadership framework.

Socratify AI

The Interview

What P&G is looking for

Case Interview

Brand & Category Strategy

01Market Share Diagnosis

02Consumer Segmentation

03Portfolio Architecture

04Pricing & Promotion Strategy

Peak Performance Interview

P&G Peak Performance Questions

01Leading with Courage

02Innovation & Problem Solving

03Collaboration & Influence

04Results Orientation

Behavioral Interview

01Ownership & Accountability

02External Focus

03Building Diverse Teams

04Passion for Winning

How It Works

Master P&G Consumer Goods Interviews

Brand strategy cases and Peak Performance behavioral questions scored on consumer insight depth and leadership potential. · Click to expand

Brand Share Diagnosis

Practitioner

Commercial Case Structuring

Practitioner

1Your Consumer Goods Goals

2Consumer Goods Case Prep

Tide's US market share has declined 3pp while the laundry category grew 4%. Using the...

CASE INTERVIEWHard

Consumer Goods · Brand Share DiagnosisP&G

3Frameworks

Framework

Is declining availability reducing purchase opportunities?

Has distribution coverage weakened?

ACV dropped from 91% to 87% — Walmart assortment reset delisted 2 SKUs across 3,200 stores

12% of stores showing out-of-stock events in weeks 3–4 of each month

Has shelf placement and SKU range degraded?

Eye-level position lost in 23% of accounts; SKU count reduced from 8 to 6

Share of shelf: 18% (down from 23%); private label gained 4pp shelf share

Is declining brand health reducing consumer preference?

Is awareness and consideration declining?

Unaided awareness: 62% (−5pp YoY); SOV fell 8pp as competitors increased spend by 22%

Brand consideration: 41% (−4pp); 'worth the price' agreement: 42% (down from 51%)

Is trial rate and repeat loyalty declining?

Trial rate among aware non-buyers: 29% (bench: 34%); gap costs ~0.8pp share

D90 repeat rate: 61% (−4pp YoY); lapsed buyers growing 22% faster than new trial

Is intensifying competition eroding the price/value equation?

Have private label and new entrants captured significant share?

3 private label launches in 18 months took 1.8pp share at −22% price; new 30% smaller pack format up +40% YoY

Premium competitor reformulated and relaunched: gained 0.6pp share at 8% price premium

Is promotional effectiveness declining?

Trade spend ROI: 0.87× (below 1.0× threshold); incremental volume per event down 18%

Competitor TPR frequency up 35% YoY — absorbing pantry-load opportunity at promotional shelf

Brand Share Diagnosis

Distinctive

Commercial Logic

Strong

Consumer Insight

Meeting Bar

Trade Marketing

Strong

4Feedback

How It Works

Master P&G Consumer Goods Interviews

Brand strategy cases and Peak Performance behavioral questions scored on consumer insight depth and leadership potential. · Click to expand

1Your Consumer Goods Goals

Brand Share Diagnosis

Practitioner

Commercial Case Structuring

Practitioner

2Consumer Goods Case Prep

Tide's US market share has declined 3pp while the laundry category grew 4%. Using the...

CASE INTERVIEWHard

P&G

3Frameworks

Framework

Is declining availability reducing purchase opportunities?

Has distribution coverage weakened?

ACV dropped from 91% to 87% — Walmart assortment reset delisted 2 SKUs across 3,200 stores

12% of stores showing out-of-stock events in weeks 3–4 of each month

Has shelf placement and SKU range degraded?

Eye-level position lost in 23% of accounts; SKU count reduced from 8 to 6

Share of shelf: 18% (down from 23%); private label gained 4pp shelf share

Is declining brand health reducing consumer preference?

Is awareness and consideration declining?

Unaided awareness: 62% (−5pp YoY); SOV fell 8pp as competitors increased spend by 22%

Brand consideration: 41% (−4pp); 'worth the price' agreement: 42% (down from 51%)

Is trial rate and repeat loyalty declining?

Trial rate among aware non-buyers: 29% (bench: 34%); gap costs ~0.8pp share

D90 repeat rate: 61% (−4pp YoY); lapsed buyers growing 22% faster than new trial

Is intensifying competition eroding the price/value equation?

Have private label and new entrants captured significant share?

3 private label launches in 18 months took 1.8pp share at −22% price; new 30% smaller pack format up +40% YoY

Premium competitor reformulated and relaunched: gained 0.6pp share at 8% price premium

Is promotional effectiveness declining?

Trade spend ROI: 0.87× (below 1.0× threshold); incremental volume per event down 18%

Competitor TPR frequency up 35% YoY — absorbing pantry-load opportunity at promotional shelf

4Feedback

Brand Share Diagnosis

Distinctive

Commercial Logic

Strong

Consumer Insight

Meeting Bar

Trade Marketing

Strong

Repeat

Practice Library

P&G exercises

Tide's market share in the US laundry segment has declined 3pp over 24 months while the...

LEARNHard

Consumer Goods · Brand StrategyP&G

P&G is considering launching a premium organic baby care line at a 40% price premium to...

CASE INTERVIEWHard

Consumer Goods · New Product LaunchP&G

P&G's beauty portfolio has 12 brands ranging from mass to prestige. Three brands have...

CASE INTERVIEWMedium

Consumer Goods · Portfolio ArchitectureP&G

Tell me about a time you led a project where you had to influence people without direct...

BEHAVIORALMedium

Behavioral · Collaboration & InfluenceP&G

Describe a situation where you took ownership of a failing initiative and turned it...

BEHAVIORALMedium

Behavioral · Ownership & ResultsP&G