Prepare for your Unilever MBA interview

Consumer brand strategy cases focused on growth and market leadership.

Socratify AI

The Interview

What Unilever is looking for

Brand Case Interview

Consumer Strategy Cases

01Brand Strategy

02Market Dynamics

03Consumer Insights

04Execution Planning

Behavioral Interview

01Strategic Thinking

02Consumer Focus

03Cross-Functional Leadership

04Global Perspective

Consumer-centric approach//Brand portfolio strategy//Global-local balance

Practice Library

Unilever exercises

Ready to ace your Unilever MBA interview?

Prepare for your Unilever MBA interview

Consumer brand strategy cases focused on growth and market leadership.

Socratify AI

The Interview

What Unilever is looking for

Brand Case Interview

Consumer Strategy Cases

01Brand Strategy

02Market Dynamics

03Consumer Insights

04Execution Planning

Behavioral Interview

01Strategic Thinking

02Consumer Focus

03Cross-Functional Leadership

04Global Perspective

Consumer-centric approach//Brand portfolio strategy//Global-local balance

How It Works

Master Unilever Strategy Cases

Consumer strategy cases scored on Unilever’s evaluation dimensions. · Click to expand

1Your B-School Goals

Strategic Case Analysis

Practitioner

Business Framework Design

Practitioner

2B-School Case Prep

A Unilever beauty brand has stalled growth despite premium positioning. Diagnose the...

CASE INTERVIEWHard

Unilever

3Frameworks

Framework

Is the market opportunity shrinking?

Demand challenge?

Target demographic grew 12% but brand share down 8pp

Price elasticity: luxury segment trading down to accessible luxury

Competitive erosion?

3 new competitors entered luxury segment in past 18mo

Their average price 22% lower, brand perception ~0.9x ours

Is our execution flawed?

Distribution issues?

New categories in 40% fewer doors than core business

Retail partner sell-through only 34% of forecast

Operational efficiency?

New category gross margin 38% vs core 58%

Supply chain complexity increased 340%, cost per unit +28%

Are financial assumptions wrong?

Pricing power weakening?

Average selling price down 6% despite premium positioning

Discount depth in channels increased from 18% to 32% annually

Product mix unfavorable?

New categories represent 35% volume but 22% revenue

4Feedback

Market Analysis

Distinctive

Financial Modeling

Strong

Execution Planning

Meeting Bar

Strategic Recommendations

Strong

Repeat

Practice Library

Unilever exercises

A flagship brand’s market share is declining. Develop a turnaround strategy.

LEARNHard

Consumer · Brand TurnaroundUnilever

Should Unilever expand into a premium beauty segment?

CASE INTERVIEWHard

Beauty · Market ExpansionUnilever

Design a sustainability-focused brand repositioning.

LEARNMedium

Branding · Brand PositioningUnilever

Ready to ace your Unilever MBA interview?

How It Works

Master Unilever Strategy Cases

Consumer strategy cases scored on Unilever’s evaluation dimensions. · Click to expand

1Your B-School Goals

Strategic Case Analysis

Practitioner

Business Framework Design

Practitioner

2B-School Case Prep

A Unilever beauty brand has stalled growth despite premium positioning. Diagnose the...

CASE INTERVIEWHard

Unilever

3Frameworks

Framework

Is the market opportunity shrinking?

Demand challenge?

Target demographic grew 12% but brand share down 8pp

Price elasticity: luxury segment trading down to accessible luxury

Competitive erosion?

3 new competitors entered luxury segment in past 18mo

Their average price 22% lower, brand perception ~0.9x ours

Is our execution flawed?

Distribution issues?

New categories in 40% fewer doors than core business

Retail partner sell-through only 34% of forecast

Operational efficiency?

New category gross margin 38% vs core 58%

Supply chain complexity increased 340%, cost per unit +28%

Are financial assumptions wrong?

Pricing power weakening?

Average selling price down 6% despite premium positioning

Discount depth in channels increased from 18% to 32% annually

Product mix unfavorable?

New categories represent 35% volume but 22% revenue

4Feedback

Market Analysis

Distinctive

Financial Modeling

Strong

Execution Planning

Meeting Bar

Strategic Recommendations

Strong

Repeat

Unilever Interview Prep — B-School Interview | Socratify