Go-to-market roles sit at the intersection of product, marketing, and data. These interviews test your ability to think through customer acquisition strategies, optimize conversion funnels, build sustainable unit economics, and understand the mechanics of viral growth. GTM decisions compound—a 1% improvement in activation rate creates measurable revenue impact at scale.
GTM Interview is purpose-built for the rigor and specificity of these evaluations. Rather than generic growth frameworks, you'll practice with real GTM problems: launching a new product category, diagnosing acquisition bottlenecks, structuring pricing strategies, and architecting land-and-expand motions.
How it works
- Practice real GTM case studies from companies like Figma, Notion, Shopify, Datadog, and Duolingo
- Master GTM frameworks—funnel decomposition, CAC/LTV economics, viral coefficient, retention loops
- Develop instincts for when to prioritize acquisition vs. activation vs. expansion
- Work through product launch scenarios, platform GTM mechanics, and freemium-to-enterprise models
- Get AI feedback on your economic thinking and customer psychology insights
- Build confidence across 15+ GTM competencies with adaptive difficulty
Why GTM interviews need dedicated prep
Generic product strategy frameworks fall short in GTM interviews because the bar is quantitative and motion-specific. Interviewers aren't asking "how would you market this?"—they're asking "design the acquisition motion for a new customer segment with a 16% CAC-to-LTV ratio. Where do you invest first?" You need to think in funnels, cohorts, and unit economics, not brand positioning.
GTM coaches on this platform are built to push back on vague answers. If you propose boosting awareness, they'll ask "at what CAC?" If you say "improve activation," they'll probe "which activation metric and what's the LTV impact?" This rigor mirrors what top companies like Figma, Notion, and Shopify expect.
Built for aspiring GTM professionals
This platform is designed for candidates interviewing for Product Marketing Manager, GTM Lead, Growth Manager, Product Operations Manager, and Launch Manager roles at technology companies. Whether you're transitioning from product management, marketing, sales operations, or business analytics, this platform accelerates your GTM systems thinking and quantitative rigor.