Consumer goods interviews are analytically rigorous and commercially grounded. Leading CPG and FMCG companies — from global FMCG giants to premium direct-to-consumer brands — test whether you can diagnose brand performance, build a business case under uncertainty, and navigate the trade dynamics that drive retail shelf outcomes. Generic case prep doesn't prepare you for the Penetration × SOR frameworks, trade spend ROI analyses, and 4P decompositions that hiring managers actually probe.
Consumer Goods Interview uses AI-powered coaching to help you practice the exact skills evaluated in CPG brand manager, category management, and marketing analytics interviews. You get structured feedback on your brand diagnosis logic, your commercial judgment, and your ability to communicate findings in the crisp, data-backed style that top consumer goods companies expect.
How it works
- Practice CPG case interviews modeled on real brand strategy and category growth scenarios from P&G, Unilever, Nestlé, PepsiCo, and L'Oréal
- Get AI-powered feedback on your brand share decomposition, commercial case structuring, and 4P marketing mix analysis
- Build skills across brand strategy, category management, trade marketing, and consumer insight
- Track your progress across 20+ CPG competencies with adaptive difficulty — from brand fundamentals to senior commercial leadership
Why consumer goods interviews need dedicated prep
CPG and FMCG interviews demand a specific blend of analytical rigor and commercial intuition. Interviewers probe your ability to diagnose brand health (penetration vs share of requirements), evaluate trade spend ROI, size market opportunities, and defend pricing architecture under competitive pressure. These are not generic business frameworks — they require fluency with CPG-specific metrics like ACV, promoted price gap, and category velocity.
Our AI coach pushes you to think quantitatively from the first hypothesis, not just directionally. It challenges the depth of your market share decomposition, the credibility of your sizing assumptions, and the commercial logic of your recommendations — exactly the way experienced CPG interviewers do. Repeated practice builds the automatic, confident fluency that separates candidates who pass from those who almost pass.
Built for aspiring consumer goods professionals
Whether you are targeting a brand manager role at a global FMCG company, a category development position at a major retailer, or a commercial strategy role at a challenger CPG brand, Consumer Goods Interview builds the skills you need. The platform is designed for undergraduates entering CPG rotational programs, MBAs targeting brand management, and experienced marketers stepping into more senior commercial roles.